Social media is good for business
STARKVILLE -- Turn on the lights, ready the store and post an online update. Business owners are incorporating social media into their daily routines, and customers like it.
Ellen Graves, social media strategist for the Mississippi State University Extension Service, said using online platforms allows entrepreneurs to join the conversation about their businesses.
“People are talking about your business, and having a social media presence keeps you informed about what they are saying,” Graves said. “With social media, you have an instant connection with people that is free to use, and you can control your messages and guide the conversation.”